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Introduction
Ericsson is the largest supplier of mobile systems in the world and supports all
standards for wireless communication. Its customers include the world’s 10
largest mobile operators and some 40% of all mobile calls are made through
Ericsson systems. The company provides total solutions, from systems and
applications to managed services and core technology for mobile handsets.
Through its 50:50 joint venture, Sony Ericsson, it also provides complete mobile
multi-media products. Ericsson operates in 140 countries. Its global headquarters
are located in Stockholm, Sweden. The UK and Ireland head office in Guildford
accommodates 600 of the 1,000 UK workforce, with other facilities in Newbury,
Basingstoke and Dublin.
Executive Summary
Ericsson UK plays a prominent role in the group. “Lots of things happen here first,”
says Phil Hooper, HR Director. That means innovation. With networks already built,
the challenges are to make them run more efficiently and offer greater functionality.
In contrast with its competitors, it is fair to describe Ericsson as having more focus
on value-added services and systems. Ericsson supplies telecommunications
equipment to leading customers such as BT, Orange and Vodafone, indeed all the
major UK operators. It is the world’s leading supplier of next generation 3G
equipment systems. In the UK, Ericsson launched 3G with Vodafone.
Ericsson has been very successful since the well-documented 2002 technology
downturn. New Chief Executive Carl-Henric Svanberg stabilised the group,
making Ericsson very profitable in the process, while Jacqueline Hey, who heads
the company’s operations in the UK & Ireland, has invigorated Ericsson here.
Global sales in 2004 were 132bn SEK (£9.54bn) up 12.1% on 2003, with an
operating margin of 21.9%.
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